Basket and payment pages are affected by a variety of campaigns and offers, which causes confusion for the design and product teams. To address this, I conducted a workshop and then prepared a service blueprint to show how Hepsiburada’s system works

One of the goals of Hepsiburada’s loyalty program, HB Premium, was to encourage users on the cart page to subscribe to premium membership. To achieve this, I designed a premium offer banner for the cart screen. The version with the highest CR, determined through A/B testing, was implemented.