PROJECT

Total saving feature

A project to display the discount percentages and total earnings in a sticky section of the cart, addressing user confusion about the discount rates and questions about how much discount they received on each product.
iPhone mockup

WORKFLOW

User Interview
Benchmark
Happy Path & Edge Case
UX Design
Visual Design

TEAM

Ceren Ertürk

TIME

2023
2 weeks

PRODUCT

Hepsiburada Basket

Metrics 📊📈

BUSINESS

CR
CTR

USERS

Usability
Loyalty

Research Interviews 👩💻

Users were experiencing confusion about how discounts on different products in the cart were calculated and the total discount amount for the entire cart.

The reasons for this were:

• When there are multiple products in the cart, it is unclear which campaign and product the total discounts came from.

• Campaigns and discounts are calculated at the end in the cart.

• There are different discounts and campaigns at different times.

Benchmark 💜

Design and Logic Strategy - Wireframe ✏️

Mockup

Final UI Design ✏️

Mockup

Achievement🔥

+1.0%
CR increase